Hampshire have ended their association with the Rajasthan Royals.
The club have been known as Hampshire Royals in limited-overs cricket for the last four seasons but will from now on become simply Hampshire, or Hampshire Cricket.
In 2010 Hampshire announced a tie-up with IPL side Rajasthan, Cape Cobras from South Africa, Victoria in Australia and Trindad & Tobago. All teams were to be known as the Royals with the aim being the world's first global cricket franchise.
The initiative was announced by Shane Warne, who captained both Hampshire and Rajasthan. His successor as captain at the Ageas Bowl, Dimitri Mascarenhas, also played for Rajasthan in the IPL.
The club celebrates its 150th anniversary in 2014 and to mark it they have unveiled a new crest.
The trademark white rose and crown is retained, appearing on a new shield with the year the club was founded - 1863 - also included.
Hampshire played its first game on 7th July 1864 at the Antelope Ground, Southampton against neighbouring Sussex.
A statement on the club's website said: "The new logo will feature on all playing and replica kit in all formats of the game for the 2014 season, thus seeing an end to the 'Royals' identity. The team should therefore now be referred to as Hampshire Cricket or simply, Hampshire."
Hampshire chairman Rod Bransgrove said: "The enhancement of our logo has been timed to complement our celebration of Hampshire Cricket's 150th anniversary.
"It provides a perfect balance between recognising the important historical milestone and developing a modern feel that will help the club continue to move forward for years to come."