Yorkshire Vikings bowler Liam Plunkett believes the club's newly formed partnership with American football franchise Minnesota Vikings will boost cricket's popularity.
Following the rebranding of the club's limited overs side Yorkshire entered into a relationship with the NFL side which will see cricket merchandise sold in America.
Yorkshire's T20 range will be sold in the Minnesota Vikings club shop while NFL replica kits will be available at Headingley.
While cricket and American football share little ground Plunkett expects the move will be mutually beneficial to raise the profile of cricket in America and the NFL in Yorkshire.
"There's not a lot in common between American football and cricket but it's been great to get back to basics and learn about their game and they seem keen to learn about cricket too," he said.
"I love going to America myself; I've spent a lot of time there and it's not often you see a Yorkshire T20 cap or shirt there so it's something different and it's something that has never happened before."
The 27-year-old made the switch to Headingley from Durham in October last year and is confident the club is ready for the challenging season ahead.
"Pre-season went really well in Barbados with some other great counties we played some good competitive cricket which puts us in a good place for the first game," he added.
"The club rightfully belongs in Division One, huge club with a great following and obviously a fantastic stadium."
The former England international is relishing working under ex-Australian fast bowler Jason Gillespie at Yorkshire but expects his compatriots hold the advantage with eyes on this summer's Ashes series.
"It is going to be a huge summer for cricket with New Zealand coming over and then the Ashes and the team looks in great shape."
"Going to New Zealand was tough, they have some good cricketers and they are a good unit but England have a big squad and I would give them the edge over Australia."