Friday 24 October 2014 11:38, UK
Middlesex County Cricket Club’s one-day side have changed their name from Middlesex Panthers to Middlesex CCC.
Known as the Panthers for the last five years, Middlesex have reverted to the name used by their four-day County Championship side to ensure brand consistency across all formats of the game.
Commenting on the change, Chief Executive Vinny Codrington said: “When we launched our one-day Panthers brand back in 2009, there was a strong desire for each of the counties to have a vibrant and dynamic one-day name and image, resulting in names such as the ‘Dragons’, ‘Sabres’, ‘Gladiators’ and ‘Lions’ to name but a few, and we ourselves subsequently became the Middlesex ‘Panthers’.
“A lot has changed in Middlesex cricket over the last five years and we at the county club have been and continue to work tirelessly with the Middlesex Cricket Board to engage with and immerse ourselves into the many cricket communities that reside within each of the seventeen regional boroughs that populate the county of Middlesex.
“We therefore felt that one clear, consistent and immediately recognisable brand would offer greater clarity and assist us in terms of our awareness and recognition within and around the county and further afield as this work continues at pace.
“We are looking forward to being known now simply as ‘Middlesex CCC’, which to anyone in the game of cricket is a name that immediately invokes feelings of heritage, success and respect - values which we, as a club, pride ourselves on.”
The changes will not affect Pinky the Panther who will remain as the club’s mascot, travelling home away with Middlesex.
Middlesex’s junior membership category for youngsters aged seventeen or below, will remain unchanged and continue to be called Panther membership.
