Jos Buttler has admitted England are "very desperate" to avoid a record-equalling 10th consecutive defeat against Australia on Friday.
Alastair Cook's deflated side travel to Perth for the fourth one-day international having lost nine in a row in all formats of the game, dating back to last summer.
England lost 10 straight matches in both 1993 and 2001, and another defeat at the WACA on Friday would also see them match their worst run against Australia.
"Obviously we are very desperate to avoid that (losing record)," Buttler said.
"It's not a tag anyone would like. You go into every game wanting to win it and we haven't done that this tour.
"Everyone is very disappointed with that fact, but Friday is another opportunity to try and turn that around."
Australia's 3-0 series lead has elevated them to the top of the ODI world rankings following India's defeat in New Zealand on Wednesday, but they would drop a place if they fail to win on Friday.
But Buttler is not concerned about knocking Australia off their perch, insisting than claiming their first win of the winter is their lone priority.
"It is a major focus for us to win a game of cricket," he said. "We haven't done that on this tour and everyone knows why, because we haven't performed well enough.
"We have to turn that around at some point. We can't hide behind the fact and no-one wants to continue losing every game of cricket anyone ever plays for England again.
"At some point we need to turn that around and Friday is another opportunity to do that," added the Lancashire star, who believes England need to take a fearless approach if they are to end their slump.
"One-day cricket is a tough game to play when your confidence has been knocked," he said.
"You need to play with that free, open mind. That's something we need to do.
"We can't worry about consequences of playing a shot and worrying about getting out.
"We just need to take that mentality in - we had a good chat on Tuesday and a day off on Wednesday. Everyone is feeling refreshed.
"You've seen the Australians playing with a good brand of cricket and a very confident brand of cricket naturally because they are winning games.
"It's a very tough thing to do when you are losing games to not worry about the outcomes of potentially getting out and these sorts of things.
"That's something we have to do - lose that worry of those kinds of things and know what good players we are and be confident in that."
See if England can break their duck in Perth on Friday. Coverage of the fourth ODI against Australia starts at 3am on Sky Sports 2.
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