Katie Taylor Ireland ambassador for Sky Sports Living for Sport

Last Updated: 21/05/13 6:34pm

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Olympic gold medalist Katie Taylor has become a Sky Sports Living for Sport Ambassador as the initiative launches in Ireland.

Taylor, who won the women's lightweight division at London 2012, will team up with fellow ambassadors Jessica Ennis, David Beckham and Darren Campbell to champion the scheme, which aims to improve the lives of young people.

"I know that sport really can make a difference and if I can use my experience to help young people in schools across Ireland to believe in sport and in themselves, then I'll be thrilled."
Katie Taylor

Sky Sports Living for Sport - a free initiative run in partnership with Youth Sport Trust - currently reaches over 30,000 students in a third of all secondary schools in the UK.

Sky Ireland is looking to encourage thousands of young people across a third of second level schools in Ireland to take part within the next three years.

"I am really looking forward to being part of Sky Sports Living for Sport," said Taylor, who hopes to inspire more students to become more engaged, learn team work and new skills and achieve more at school.

"I know that sport really can make a difference and if I can use my experience to help young people in schools across Ireland to believe in sport and in themselves, then I'll be thrilled.

"I've worked with Sky before and it's great to see them helping to improve the lives of young people in Ireland. I really hope lots of schools across the country will sign up and get involved."

After a successful pilot programme with eight Dublin schools and building on the success of Sky Sports Living for Sport in the UK, the initiative will now be rolled out nationwide in partnership with Irish schools.

St. Peter's College, Dunboyne, Co. Meath is one of nine Dublin schools that participated in the pilot programme. Principal Eamonn Gaffney said: "Our staff could see the positive impact of the programme on students enthusiasm for school.

"There was a tangible improvement in the self-esteem of many of the students. The Mentor visits were both inspiring for the students and helpful for the teachers in shaping the Sky Sports Living for Sport project".

Commenting on the launch, JD Buckley, MD, Sky Ireland added, "We are delighted to launch Sky Sports Living for Sport today in Ireland. This launch offers another clear signal of Sky Ireland's commitment to the market.

"It is important that we continue to play a positive part in communities across the country and, through the power of sport and leading sports professional, such as Katie Taylor, we look forward to helping students in secondary schools throughout Ireland improve their lives."

Founded in the UK by Sky in partnership with the Youth Sport Trust (YST), Sky Sports Living for Sport uses sports stars and sports skills to improve the lives of thousands of young people aged 11-16 each year, in partnership with secondary schools.

To find out more about Sky Sports Living for Sport and to get involved visit www.skysports.com/livingforsport.

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