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Eddie Hearn says an outdoor venue was never in the running for Froch-Kessler

Image: Eddie Hearn (L) was happy to make Froch-Kessler at the O2

Promoter Eddie Hearn has revealed the Carl Froch vs Mikkel Kessler rematch was always unlikely to be held outdoors.

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Hearn also explained that there would not have been another Froch-Kessler fight without resorting to Sky Box Office. "If I had my own way it wouldn't be on box office, it would be open to as many people as possible, but the reality is no box office, no fight," he added. "It would have been impossible to make. So embrace the fact it's happening. I'd rather give people the choice to watch it or not, rather than it not happening at all. "We sold 10,000 tickets in 45 minutes which tells you everyone wants to watch this fight. If there's one man who deserves a box office night it's Carl Froch."

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