Demand often exceeds supply and, in Brazil's party capital, amidst one of the biggest sporting events on the planet that is a major problem.
Hotels in Rio de Janeiro are almost at capacity and, as a result, available rooms are going at extortionate rates that are simply unaffordable to the ordinary supporter for the World Cup.
However, help is at hand in the shape of the British-led project based on the outskirts of the city.
World Cup Camping Rio is an affordable alternative for fans who are willing to travel out to the suburbs, and at £35 per night including tent hire the myriad of over-inflated hotel prices can be avoided. We caught up with founders to hear what is on offer for fans, and how they plan to organise it on such a scale.
No Way Back
Roy Hodgson told reporters at Wembley this week regarding John Terry: "John has retired. As far as I am concerned, that is the situation and there is no point me discussing retired players."
It was an emphatic response to a clamour to see the former England captain return to international football in the wake of his fine form for Chelsea. But whether it ends the public demand is another thing.
Thirty goals in 32 appearances this season is a sensational return so far from Luis Suarez and there are still three months left of the season. The Liverpool star could have enjoyed a phenomenal conclusion come the end of the campaign and then there is also the World Cup to look forward to with Uruguay.
Suarez himself is dreaming of a successful summer in Brazil but that also comes with a fear he could sustain an injury before the finals.
Sky Sports understands Paul Robinson is in contention for an England recall after impressing at Blackburn Rovers. The 34-year-old announced his retirement from international football in 2010, but could be lured back by the promise of a trip to Brazil for the 2014 World Cup.
Robinson has been capped on 41 occasions for his country and formed part of England squads at Euro 2004 and the 2006 World Cup. Should he come back?
Sky Bet Say...
Roy Hodgson confirmed this week that John Terry will not be a part of his plans in Brazil, which forced his odds to make the 23-man squad out to 13/2. Terry had previously received plenty of support due to his impressive club form this season but the veteran now appears very much out of the running.
However, Hodgson has several young players all vying for a place on the plane and Sky Bet have some great odds on the likes of Raheem Sterling and Jordan Henderson. The Liverpool duo have been instrumental in playing Liverpool into third favourites (8/1) for the Premier League title.
At present, Henderson is 11/8 to make the 23-man squad. Considering the under-performing Tom Cleverley is odds-on (10/11) to make the cut, Henderson's odds look more inviting with every passing week it seems.
Meanwhile, his team-mate Sterling has been backed in from 7/4 to 5/4 in recent weeks, with interest in the youngster booming following his brace and man of the match display against Arsenal last weekend.
Who will win the 2014 World Cup?